BUSI 520 Quiz 3 Ver 1

BUSI 520 Quiz 3

1. Companies who believe that higher sales volume leads to lower unit costs and higher long-run profits are attempting to .

2. In which of the following auctions does the auctioneer first announce a high price for a product and then slowly decreases the price until a bidder accepts?

3. In markets that are characterized by products that are highly homogeneous, how should a firm react to a competitor's reduction in price?

4. Madame Tussaud's wax museum is a popular tourist attraction in London. The museum charges higher entry rates for tourists compared to locals. This form of price discrimination is known as pricing.

5. The key to perceived-value pricing is to .

6. A company that is looking to maximize its market share would do well to follow pricing.

7. In which of the following forms of countertrade do buyers and sellers directly exchange goods, with no money and no third party is involved?

8. When Estee Lauder set up a Web site to sell its Clinique and Bobbi Brown brands, Dayton Hudson reduced space for Estee Lauder products in its department stores in response to the conflict.

9. The most advanced supply-distributor arrangements for vertical marketing systems rely on distribution programming.

10. Consumer surveys suggest that one of the most significant inhibitors of online shopping is the absence of .

11. Door-to-door sales, home parties, mail order, telemarketing, TV selling, Internet selling, and manufacturer-owned stores are examples of .

12. Spike Inc. is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner's biomechanics. To promote this new product, Spike launches an advertising campaign and entices a famous athlete to endorse the product. This is an example of a .

13. Which of the following terms refers to add-on services such as credit, delivery, installation, and repairs, and is provided by a marketing channel?

14. Which of the following is true for retailing?

15. Which of the following is a postpurchase service o"ered by retailers?

16.   includes all the activities in selling goods or services to those who buy for resale or business use.

17. Which of the following is considered a wholesaler?

18. Which of the following is true for distributor brands?

19. The trucking firm hired by your transportation manager provides a trucking service between the city of Sacramento and the surrounding towns on a regular schedule and at fixed prices. The trucking firm saves transportation costs by transporting the goods using trains as well as trucks, instead of trucks alone. Your transportation manager has hired a(n) carrier.

20. One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a positively oriented relevant brand need?

21. According to the hierarchy-of-e"ects model, which of the following corresponds to the behavioral stage that a buyer passes through?

22. Which of the following is a form of mass communications channel?

23. Which of the following marketing communications tools has the highest cost-e"ectiveness in the introduction stage of the product life cycle?

24. Which of the following is an example of a business and sales force promotion?

25. Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

26. Which of the following is an advantage of using television as an advertising medium?

27. Which of the following describes the public relations function of lobbying?

28. Which of the following is a medium of visual identity for a company?

29.   advertising aims to stimulate repeat purchase of products and services.

30. Which of the following consumer promotion tools involves using one brand to advertise another noncompeting brand?

31. Which of the following media timing factors expresses the rate at which new customers enter the market?

32.   social media ground control and command center in Round Rock, Texas, has 70 employees and processes 25,000 daily social media events in 11 di"erent languages, responding to most queries and complaints within 24 hours.

33. The social network which focuses on career-minded professionals is

34. A pioneer in China, created a national campaign asking Beijing residents to send text messages guessing the high temperature in the city every day for just over a month for a chance to win a one-year supply of its products.

35. Why is the Web experience di"erent for mobile phone users than for people who are surfing from a computer?

36. AT&T found that one of the most e"ective drivers of its sales, along with unaided advertising awareness was .

37. The average click-through in terms of the percentage of consumers who click on a link for is about 0.8 percent.

38. Which of the following is a factor considered when a customer is evaluated based on the RFM formula?

39. OrdOnline, a pure click company o"ering online auctioning, decides to launch a promotional program to increase its sales. The company identifies

40.   includes resistance to interference and a neurotic attitude toward money.

41. A salesperson who relies on creative methods for selling a company's tangible or intangible o"erings is called a(n) .

42.   questions ask about the consequences of the buyer's problems.

43. Which of the following types of questions directly enquires about the value or usefulness of a proposed solution?

44. A disadvantage of the product-management organization is that .

45. Social marketing programs designed to discourage cigarette smoking or excessive consumption of alcohol are examples of campaigns.

46.   approach advocates argue that all costs must ultimately be imputed in order to determine true profitability.

47. As a marketing practice, monitoring involves .

48. One of the options in a product-management organization is to eliminate product manager positions for minor products and assign two or more products to each remaining manager. Under what conditions is this alternative feasible?