AMP 425 Week 5 Assignment, Rebranding Strategy (American Girl Dolls)
AMP 425 Week 5 Assignment: Rebranding Strategy
This is a Collaborative Learning Community (CLC) assignment.
The instructor will assign you to a group at the beginning of Module 5.
As a group, identify one current struggling consumer product.
Create a 10-12-slide PowerPoint presentation (with speaker notes) that outlines a rebranding strategy for the product identified.
Presentation must include a new name, changes in packaging, the price point, product position, advertising strategy, a distribution method, and improvements in design or quality.
Institution & Term/Date | |
Term/Date | Grand Canyon |
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$10.00