AMP 425 Week 7 Benchmark Assignment, Social Media Strategy Analysis ( Coca-Cola)

 AMP 425 Week 7 Assignment (CLC)

This is a Collaborative Learning Community (CLC) assignment.

The instructor will assign you to a group at the beginning of Module 7.

In your group, create a public relations campaign for a financial institution that has recently received negative exposure in the media pertaining to its lack of responsiveness to those wishing to modify existing home loans. The goal of your campaign is to influence public opinion, restore credibility, and generate positive press reporting.

The campaign must be presented in the form of a 15-20-slide PowerPoint presentation and accompanied by a 750-1,050-word narrative.